Today I had the honor of presenting at ContentTech. To a packed room of senior level marketers and a few sales people, we talked about the gulf between Marketing and Sales. Specifically, what causes it and how to fix it.
For most marketing teams today, their role in the sales prospecting process is all about living inside the database—a database that they populate by buying advertising, attending trade shows, purchasing prospects lists, creating events that allow the sales team to conduct general networking activities and of course, content marketing.
These marketing efforts give sales organizations huge databases full of prospects, but the sales teams really don’t know…
This is only a snippet of a B2B Marketing Article written by Tom Martin
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