There are customers out there, right now, actively looking for what you’re selling. How do you find them? How will they find you? And when that magical moment happens, what is the best way to get their attention, engage them, perhaps even impress them so that they are ready to see a demo, or meet with a sales person? 

This is a marketer’s daily challenge.

While many technologies, platforms and strategies have emerged to solve this question, putting them all together is not as straightforward as we’d like. 

To help, we wanted to share a few learnings from designing, testing and executing campaigns targeting B2B technology buyers on a…


This is only a snippet of a B2B Marketing Article written by Iriani Kamaluddin

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