It’s a jungle out there for SaaS companies. The marketplace is crowded; the competition is fierce. Once your business acquires new customers, you’ll want to do everything in your power to keep them. And in the SaaS marketplace where a recurring revenue business model is at the core of profitability and growth, one thing is certain: customer retention is the key to long-term success. 

So what are some marketing strategies that can help your SaaS company shift to a customer-first approach that boosts your bottom line? Here we’ll offer six steps to ramp up retention and safeguard your business against its less-desirable counterpart, churn.

What is Customer Retention? 

First, let’s…

This is only a snippet of a B2B Marketing Article written by (Alysa Wax | Director of Client Operations)

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