It’s a jungle out there for SaaS companies. The marketplace is crowded; the competition is fierce. Once your business acquires new customers, you’ll want to do everything in your power to keep them. And in the SaaS marketplace where a recurring revenue business model is at the core of profitability and growth, one thing is certain: customer retention is the key to long-term success.
So what are some marketing strategies that can help your SaaS company shift to a customer-first approach that boosts your bottom line? Here we’ll offer six steps to ramp up retention and safeguard your business against its less-desirable counterpart, churn.
What is Customer Retention?
This is only a snippet of a B2B Marketing Article written by firstname.lastname@example.org (Alysa Wax | Director of Client Operations)
This Content is Generated from RSS Feeds, if your content is featured and you would like to be removed, please Contact Us With your website address and name of site you wish to be removed from.
You can control what content is distributed in your RSS Feed by using your Website Editor.