Every week we prove how small design details have increased engagement at Anghami, the leading music streaming service in the Middle East. Below are a handful of very simple and actionable examples that we’ve found very useful. Engagement over the same UI can vary across markets, app categories, and as time moves on. However, I believe these examples are flexible enough to apply on most segments. Also, the approach to tweaking the UI for increasing engagement is the same. Let’s go:

Regardless of which music app you use, the mini player is the single most important element while playing music. It offers basic control over your music, and tapping it is the only way to open the full…


This is only a snippet of a Mobile Marketing Article written by Salim Batlouni

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