Every day, more than 50k users download and open our music streaming app Anghami for the first time. The first few minutes they spend in the app play a crucial role in having the user come back the next day. Through the course of several months, we modified the customer journey and tried different copywriting, leading to twice as many users completing onboarding. Day-1 retention increased by 19% as a direct result of onboarding.

While it is crucial to quickly teach new users how to use features like creating playlists, getting them hooked fast is about instantly giving them music they enjoy. So, our priority as designers is to figure out a new user’s tastes so we can quickly give them…


This is only a snippet of a Mobile Marketing Article written by Salim Batlouni

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